provence beauty

provence beauty

ROLE:

Launched indie brand at ULTA (full chain) and oversaw influencer marketing strategy including the implementation of gifting, partnerships, tiktok ads, media partner programs, and event activations.

RESULT:

👉 ACTIVATED 300+ INFLUENCER AND CELEBRITY MUA RELATIONSHIPS DURING FIRST QUARTER OF LAUNCH

👉 GENERATED 100M REACH THROUGH GIFTING ACTIVATIONS

PROVENCE BEAUTY PAID PARTNERSHIPS