unearthly cosmetics

ROLE:

I serve as the Social Media Director for a startup DTC brand called Unearthly Cosmetics, a social-first alternative indie makeup brand that aims to create a safe space for artistry and self-expression. In this role, I oversee our social media portfolio of 98K followers and influencers, and lead the GTM strategy for new product launches and promotions, crafting campaign strategies and optimizing product messaging and positioning.

RESULTS:

👉 +20% INSTAGRAM GROWTH RATE

👉 +89% TIKTOK GROWTH RATE

👉 SOLD OUT 5X NEW COLLECTIONS

LAUNCH CAMPAIGNS I WORKED ON:

THE DREAMER COLLECTION

BIG WINS:

⭐️ SINGLE PALETTE SOLD OUT IN 1 MONTH AND RESTOCKED DUE TO CUSTOMER DEMAND

⭐️ LIMITED EDITION COLLECTION BOX SOLD OUT

⭐️ HIGHEST UGC DRIVING LAUNCH CAMPAIGN IN BRAND HISTORY

The Dreamer Collection Launch Copy:

⭐️ REVEALED ⭐️ Introducing our dreamiest collection yet — DREAMER ❄️✨

Dreamer stands as one of our most highly anticipated launches of the year! 🥳 This year’s winter release found inspiration in @missupacey’s original digital illustration called, ‘Dream State,’ and is proudly featured as the artwork across our collection’s packaging. 😍 The themes of dreaming, imagination, and escapism deeply resonated with us, leading to the fusion of serene purple and gray tones from her art with our signature, beloved formulas and shade names for this winter holiday set. ⛄️

The Dreamer Collection box presents a breathtaking 12-pan cool-toned eyeshadow palette, a shimmering highlighter trio, and 4 new, never-before-seen creamy bullet lipsticks, each designed to ignite your imagination. And yes, we listened! You can purchase our Dreamer Eyeshadow Palette separately. 💜

Dreamer is available for pre-order NOW and is slated to ship out by mid-December. 🧚 Purchase the collection box for $130 USD or the single palette for $60 USD. Est ship date is mid December ✨