kvd beauty

ROLE:

I initially started as a Social Marketing Coordinator and later moved into the Influencer Marketing Lead role for the cult-favorite brand, KVD Beauty. I oversaw our social media portfolio (7M+) and was the brand voice, speaking to fans in both English and Spanish. I later took ownership of our global influencer marketing activations including paid partnerships, PR gifting / mailer programs, PR events, and influencer seeding.

RESULTS:

👉 INCREASED INFLUENCER RELATIONSHIPS BY 400%

👉 LAUNCHED OVER 60 PAID PARTNERSHIPS

👉 LAUNCHED OVER 20 MAJOR PR MAILERS TO SUPPORT A+ LAUNCHES

A BIG WIN:

Kvd beauty’s Studded Kiss Creme Lipstick Launch

For the Studded Kiss Creme Lipstick launch, I strategized a gifting program with a custom Studded Kiss Lipstick Tower PR Package that was a huge hit amongst the influencer and superfan community. The item drove a high demand for a public sale and became the first PR Package to ever sell on Kendo Brand’s e-commerce sites, and SOLD OUT within 3hrs of launch. Read all about the fan hype on Revelist.com!