ROLE:

Oversaw social media strategy across IG (110K) and TikTok (20K) breaking down hard-science topics into digestible, top of funnel content. Owned the end-to-end campaign briefing process for 20 major brand/growth campaigns on organic social covering both promotions and education-focused campaigns such as fertility and climate change, COVID-19 vaccine, and health advocacy

👉 Increased IG audience +61%, TikTok audience +505%, and impressions +49% in 12mos

👉 Drove +110% email leads, +70% organic social sales, +64% increase in new users to MF site in Q4 2021